India in Vogue

finally the Indian edition of vogue have hit the market. Does that mean a boom in fashion sensibility of the Indians. Or just a mode to push western brands in India as often people think/know that Indians have enough money but not the taste for fashion. So here we are to tell you what is the most fashionable thing to wear.

but who is it for, is it for the public who was reading a cosmo or a femina for leisure and lifestyle or for the niche crowd who are really into fashion and are used to the foreign editions available at khan market for 600 bucks. will they be happy shifting to the Indian edition available for 100 rupees. will it match up to there class.

will it still be taken so seriously. or become a commodity. people who can afford still prefer buying a levis, gas or diesel from Europe or America rather than from the Indian stores. there is some kind of an desi association once its available for cheap.

very typically of the Indian mindset, we are assumed to be people with less class, its assumed we want more out of every penny we shell out. It is assumed we are confused so show us more of options surely we will understand or connect to one of them.
Yes. that is why our Vogue cover have six women than the classic international vogue with one picture. all the six trying too hard to attract the public and sort of fighting for space. to me it seems that the magazine was too confused or been paid by different PR agencies to have the face of their client on the cover.

so is “vogue” going to decide the future of fashion in India, who knows, i just hope they should be able to decide on a face for their next issue.


p.s.: if you can go past the cover, the content is not bad for a 100 rupee magazine some good shoots can be seen alongwith some decent article. just that you have to look for the content page as it is hidden somewhere in between ads. and the editors letter on 55th page (guess a bit to early for the debut edition).